Parties need to engage the grassroots to tackle cynicism

Labour needs to find new ways to connect with voters at the grassroots, according to the party’s general secretary Iain McNichol in an interview with The Guardian.

Key quote from McNichol:  “We need to get people engaged and break down the cynicism that you are all the same. It is one of the most dispiriting things I have come across on the doorstep. People just repeatedly say: what is the point of voting?”

Countering cynicism – and getting people engaged with politics is what the National Conversation is all about.  We believe a frank and open conversation – around topics that touch everyone in the UK – can help all the parties re-build voter trust.

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